##  [Assure, ensure, insure](/writing-tips-plus/assure-ensure-insure)

##  Avertissement

Ce contenu est offert en anglais seulement.

## On this page

- [General information](#general-information)
- [Assure](#assure)
- [Ensure](#ensure)
- [Insure](#insure)
- [Helpful hint](#helpful-hint)
- [Additional information](#additional-information)

## General information

Because the words **assure**, **ensure** and **insure** have similar spellings and related meanings, they can easily be confused. At one time, these words were used interchangeably. But in modern Canadian English, each word is considered to have a distinct meaning and is therefore most often used in a distinct context.

## Assure

**Assure** is most often used in the sense of saying something with confidence and removing someone’s doubt, uncertainty or worry.

- I assure you that everything is under control.
- The chair assured the board members of the project’s success.

## Ensure

**Ensure** is most often used in the sense of verifying something or taking steps to make sure that something happens or doesn’t happen.

- The accountant double-checked the figures to ensure that they were no errors in the report.
- The diplomats met to ensure peace between the two nations.

## Insure

**Insure** is most often used in the sense of taking out an insurance policy on something.

- She insured her car with a comprehensive policy.
- His house was insured for $500,000.

## Helpful hint

As a general rule of thumb, we assure people, we ensure outcomes and we insure valuables.

- If you insure your life, you ensure your family members’ financial security and assure them that they’ll be provided for if you pass away earlier than expected.

## Additional information

- [Assure, ensure or insure?](/en/quiz/jeu-quiz-assure-ensure-insure-eng) (quiz)

##  Avis de droit d’auteur pour l’outil Writing Tips Plus

© Sa Majesté le Roi du chef du Canada, représenté par le ou la ministre des Services publics et de l’Approvisionnement
Un outil créé et mis en ligne par le Bureau de la traduction, Services publics et Approvisionnement Canada

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- [Vocabulary](/fr/navigateur-navigator?search_api_fulltext=-&field_writing_tools=All&sort_by=views&f%5B1%5D=navigateur_navigator_english_theme%3A500#navigateur-navigator-resultats-results)
- [Easily confused words](/fr/navigateur-navigator?search_api_fulltext=-&field_writing_tools=All&sort_by=views&f%5B0%5D=navigateur_navigator_english_theme%3A500&f%5B1%5D=navigateur_navigator_english_theme%3A501#navigateur-navigator-resultats-results)

## Liens connexes

- [Writing Tips Plus](/fr/writing-tips-plus/index-fra) (page d’accueil)
- [Outils d’aide à la rédaction](/fr/outils-tools/index-fra)
- [Navigateur linguistique](/fr/navigateur-navigator) (permet de trouver rapidement des conseils linguistiques)
- [TERMIUM Plus®](http://www.btb.termiumplus.gc.ca/tpv2alpha/alpha-fra.html?lang=fra)